For Immediate Release

Carlisle Events and Sports Car Market/American Car Collector Magazine Join Forces

Well Known Company to Produce and Distribute Annual Event Directories

Tuesday, December 27, 2011

Carlisle Events, one of the top producers of collector car events nationwide, is teaming with Keith Martin and the famed Sports Car Market/American Car Collector Magazine (SCM/ACC) group for 2012 on the production and distribution of its annual event directories.


The agreement, which runs through at least 2017, will see Carlisle Events promote its Manufacturers Midway, long-time business partners and more, while continuing to provide event-specific editorial content for each directory. In addition, SCM/ACC will handle a majority of the sales content and further enhance the directory with subject matter from around the automotive world. The directories will be produced for all ten Carlisle based events, including Spring/Fall Carlisle, Performance & Style, Import & Kit Nationals, Ford Nationals, GM Nationals, Chrysler Nationals, Bike Fest, Truck Nationals and the world-famous Corvettes at Carlisle.


SCM/ACC will not only make available the event directories free of charge to patrons on site at the Carlisle PA Fairgrounds, but will also distribute them to “bonus” locations including its subscription base, newsstands and area hotels during each event.


“We're delighted to be working with the Sports Car Market/American Car Collector Magazine group,” said Carlisle Events co-owner Lance Miller. “The synergy between the two teams was evident after our initial meeting and we're excited to have them behind our efforts for the future of Carlisle Events’ directories.” Miller continued that “our attendees, vendors and readers will reap the rewards of a superior quality event directory and we’re very much looking forward to a bright future with our new partners.”


“Carlisle events have earned a national reputation as the place where enthusiasts gather to swap parts, sell cars and just catch up with old friends,” noted Keith Martin, publisher of Sports Car Market/American Car Collector Magazine. “SCM/ACC is pleased to be producing the event directories for all ten events at Carlisle and will bring all of our editorial and production skills to bear to produce a program that represents the excellence of Carlisle Events,” added Martin.

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Journalist note: Information about Carlisle Events, its event listings, auction offerings and the Carlisle Expo Center is available to journalists by phone:


Michael Garland
Media Specialist
717-243-7855 ext. 133
michaelg@carlisleevents.com

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