CARLISLE EVENTS MEDIA CENTER

At Carlisle Events we’re not just about showing cars, we’re about sharing information and stories which unite the automotive community.  As part of our dedication to the hobby and to you, we want to share the most up to date industry related information and Carlisle Events news and photos in a convenient manner.  Access to press releases, automotive specific photos and stories, event information, photos, social media and more are just one click away via the links below.



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NEWS & INFORMATION ARCHIVE

Chrysler Weekend Becomes Carlisle Events’ Hottest Show of the Summer in Record Ways
Over 2,700 Mopars Draw an International Audience to the Carlisle Fairgrounds in 2016

Chrysler Weekend Becomes Carlisle Events’ Hottest Show of the Summer in Record Ways

 



Penn State University’s Football Equipment Hauler to be a Featured Attraction in August
Over-the-Road Rig and Trailer to Anchor the Carlisle Truck Nationals Big Rig Showcase

Penn State University’s Football Equipment Hauler to be a Featured Attraction in August

 

FEATURED ARTICLES ARCHIVE

2016 Scion iA: The ‘cool factor’ in a fun and sporty sedan

By Mike Blake Carlisle Events

When Toyota created Project Genesis in 1999, in an effort to attract the younger generation of buyers, they introduced the Toyota Echo and spiffed-out Celica and MR2 models. Three years later they launched Project Exodus, a mission designed to separate the new-Gen cars from the Toyota marque. In 2002, Project Exodus, which became Scion in 2003, was marketed to have the “cool factor” while being economical. And now, the hip Scion, established as a laboratory to explore new products and processes to attract youth customers, is transitioning back to the Toyota brand. According to the parent company, “Scion achieved...

2016 Scion iA: The ‘cool factor’ in a fun and sporty sedan



 

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