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Industry Affiliations

Specialty Equipment Marketing Association (SEMA)

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more.

SEMA members make, buy, sell and use all kinds of specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, more fun and even like-new again.

The companies that founded SEMA--and the entire specialty parts and accessories industry, for that matter--were started by people who loved cars and trucks and turned their hobby into a career. Most people in the industry today still feel this way. That’s one of the things that makes SEMA and its members unique.

Automotive Restoration Market Organization (ARMO)

ARMO, the Automotive Restoration Market Organization, is a council of the Specialty Equipment Market Association (SEMA). Dedicated to addressing the many challenges facing this segment of the aftermarket, ARMO directs its efforts toward preserving and promoting the automotive restoration industry.

Who Makes Up Armo?

All entities serving the auto restoration hobby, be they manufacturers, distributors, retailers, restorers or car clubs, should be ARMO members. In fact, it is critical that as many companies as possible become involved. Once in ARMO, members work through subcommittees to focus on the legislative, educational and communications needs of its members.